What is Facebook Ads Manager?
It is an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.
With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and schedules.
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Key Features of Facebook Ads Manager
Create brand new ads:
Select campaign parameters, like an advertising objective, to fit your business goals. You can also manage creative work: upload your ad creative, write ad copy and review how your ads look on different devices.
Choose your audience:
Define your audience for smarter ad targeting. Adjust your target audience to be as broad or well-defined as you like.
Set up and manage your ad budgets:
Set an overall budget for your campaigns and whether it applies to each day or to a campaign’s entire lifetime.
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Run ads across multiple apps:
Automatically extend your ad across Facebook’s family of apps and services with automatic placements to allow our delivery system more flexibility to get you better results.
Adjust your campaigns:
Edit your budget, audience, placement options and creative—including editing multiple ads at once. You can always pause, duplicate or relaunch your ad campaigns at any time.
Improve performance with dynamic creative:
Automatically deliver personalized ads with dynamic creative. Dynamic creative uses ad components like images, videos, and text and combines them in ideal ways for your audiences.
Test which ads perform best:
Create an A/B test to determine the best target audience, delivery optimization, placements, creative or product sets for each of your ad campaigns.
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Get real-time insights:
See if your ads are driving their intended goal with reporting tools. By spotting trends over time, you can identify areas to adjust—like your image, budget or audience—to improve your campaign performance.
How to Find Facebook Ads Manager Account
Accessing your Ads Manager account is quite easy, follow the steps mentioned below to get started.
Step 1: Log into your Facebook account.
Step 2: Locate that 9 dotted symbol in the shape of a cube positioned next to your profile picture and click on it.
Step 3: Scroll till you get to the column named “Professional” and view its sub menu, it has Ads Manager on the list.
Step 4: Click on Ads Manager and you’re done. From there, you can access all of the above-mentioned features.
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Originally posted on October 22, 2022 @ 7:43 pm