EPMV Calculator: How Is EPMV Calculated?

Ad revenue can be calculated using a variety of metrics. Nonetheless, advertising technology is constantly adding new features to improve its understanding of publisher earnings based on profit-influencing factors such as sessions, page views, and users, among others.

EPMV may have slipped under the radar due to the numerous metrics for calculating ad revenue, which makes perfect sense.

It’s worth noting that publishers have only recently begun to use this metric to better measure and optimize revenue.

See also: How To Get High CPC On Adsense In 2022

What Is EPMV?

EPMV is an abbreviation for “Earnings per Thousand Visitors” and it is also known as session revenue or session RPM.

It is used to calculate your site’s total revenue for 1000 visitors, including earnings from various ad networks, exchanges, and SSPs. 

EPMV is usually computed for the entire site and is also well known for giving a bird-eye view of the publisher’s earnings.

In layman’s terms, EPMV measures how much money you earn per 1,000 visitors across your entire website.

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Benefit Of EPMV

The primary goal of EPMV is to enable publishers to measure revenue for their sites; other metrics, such as Page RPM, only focus on a page-by-page basis.

EPMV is a useful metric that publishers can use to get a comprehensive picture of how their inventory is performing.

EPMV’s main benefit to publishers is that it informs them whether their efforts to drive traffic to their sites are successful or not.

Let’s assume you’re testing ad layouts on your site and decide to add a few more ad units to a specific page, your ad revenue for that specific page could increase.

In a situation where users are having difficulty consuming your content due to ad overload, some are likely to leave faster than before. EPMV enables you to gain a thorough understanding of all of these.

See also: 6 Ways To Increase Your Ezoic EPMV

How Is EPMV Calculated?

EPMV calculation is a simple mathematical process, you can compute it using the formula below:

EPMV = Total earnings / (Number of visitors / 1,000)

Let’s look at an example:

Example 1: If Mr. Bean’s blog earned $578 during the month of February. What is his EPMV if 37,500 web visitors were recorded?

Solution: Total earnings is $578

Number of visitors is 37,500

EPMV is unknown

EPMV will be $578 / (37,500/1000)

= $578 / (37.5)

= $15.41.

Mr. Bean EPMV for the month of February is $15.41.

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Let’s look at another example:

Example 2: In the month of March, Mrs. Smith earned $1890 from 156,000 web visitors. What exactly is her EPMV?

Solution: Total earnings is $1890

Number of visitors is 156,000

EPMV is unknown

EPMV will be $1890/ (156,000/1000)

= $1890 / (156)

= $12.12.

Mrs. Smith EPMV for the month of March is $12.12.

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Originally posted on February 20, 2022 @ 11:19 pm