Ezoic Vs Adsense: Best Ad Network For A Nigeria Blog

Running a blog in Nigeria doesn’t come cheap, bills like web hosting, website backup, internet, electricity and even gadgets and software will come knocking either monthly or yearly.

Dedication and patience can both not be ignored when looking to build a successful blog.

However, there are several ways to compensate for the effort invested into building a blog, one of which is to partner with Ad networks.

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What Are Ad Networks?

An Ad network is a company that connect an aggregate of advertisers that are looking for ad slots with publishers that are willing to have ads displayed on their website.

Simply put, they meet with a lot of people that want to advertise their product or services, charge them a certain fee and display the ad on a blog registered with them and pay the blog the agreed cut from the money the advertiser paid.

There are several advertisers but they vary in the quality of ad they bring, their cut from the original ad payment, minimum amount of traffic, country the traffic is coming from and sometimes niche of the blogger.

Some examples of ad networks are Google Adsense, Ezoic, Media.net, Monumetric, Mediavine, Adsterra, Infolinks, Taboola and so on.

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Ad Network For A Nigeria Blog

Making a huge income as a Nigerian blogger with small to medium size traffic can be stressful.

As a Nigeria blogger, 70% of your visitors will most likely be Nigerians and Cost Per Click (CPC) or Cost Per Impression (CPM) for Nigeria visitors isn’t that favourable, hence low income.

The most popular ad network Nigeria bloggers use is Google Adsense and that is because they have very few requirements, however, the Cost Per Click (CPC) or Cost Per Impression (CPM) for Nigeria visitors isn’t that favourable because 70% of the visitors will likely be Nigerians, hence low income.

How does another ad network with very few requirements like Google Adsense but with a higher income sound? Great right.

Now let’s dive in.

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Ezoic Vs Adsense: What Is Ezoic?

Ezoic is a Google Certified Publishing Partner that allows publishers to streamline the management of multiple goals while remaining in control of all testing, they offer monetization, site speed and other services to bloggers.

Ezoic Vs Adsense: What Is Google Adsense?

Google Adsense is an ad network that provides a way for publishers to earn money by providing millions of advertisers that will compete for ad space, the ads are created and paid for by advertisers who want to promote their products.

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Differences Between Ezoic And Adsense

Minimum payment threshold:

The minimum payment threshold for Ezoic is $20 while it is $100 for Google Adsense.

Income/Revenue Metric:

For Ezoic, publishers earn based on the number of ads displayed and the number of visitors i.e earning metric is Earning Per Thousand Vistors (ePMV) while for Google Adsense, publishers earn only when a visitor clicks on an ad. i.e earning metric is Cost Per Click (CPC). Ezoic provides up to 250% increase in income compared to Google Adsense.

Ad Optimization: 

Ezoic does a lot of test running to give your site the best experience and the best performing ads for better optimization while Google Adsense does not test run ads.

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Speed Optimization:

Ezoic will reduce a website bounce rate by loading it with its caching and cloud flare apps that increase its speed while Google Adsense can slow down the speed of a website

Payment Issuance: 

Ezoic issues payment for income accrued after 30 days while Google Adsense issues payment for income accrued between the 21st and the 26th of the next month

Payment Means: 

In Ezoic, payment can be received via international bank transfer, check or PayPal while for Google Adsense, payment is received by either check, electronic money transfer, Rapida or wire transfer.

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Program Policy:

Ezoic will issue a warning notice to any publisher that flouts any of their program policy, they will only suspend the publisher’s account after he/she continuously flout the rules after a warning while Google Adsense can ban a publisher’s account without notice if he/she flout any of their rules

Similarities Between Ezoic And Google Adsense

1. No minimum traffic requirements

2. Both pay per month 

3. Registration is free

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Takeaway

Looking at the comparison put up, I am sure you have made your decision on the ad network to stick with.

Originally posted on October 10, 2021 @ 10:54 pm