Ezoic Vs Adsterra: Best Ad Network For A Nigeria Blog

Ezoic and Adsterra are both recognized as organizations that serve as an intermediary between advertisers and publishers.

Running a blog in Nigeria doesn’t come cheap, bills like web hosting, website backup, internet, electricity and even gadgets and software will come knocking either monthly or yearly.

Dedication and patience can both not be ignored when looking to build a successful blog.

However, there are several ways to compensate for the effort invested into building a blog, one of which is to partner with Ad networks.

See also: Ezoic Vs Adsense: Best Ad Network For A Nigeria Blog

What Are Ad Network?

An Ad network is a company that connect an aggregate of advertisers that are looking for ad slots with publishers that are willing to have ads displayed on their website.

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Ad Network For A Nigeria Blog

Making a huge income as a Nigerian blogger with small to medium size traffic can be stressful.

As a Nigeria blogger, 70% of your visitors will most likely be Nigerians and Cost Per Click (CPC) or Cost Per Impression (CPM) for Nigeria visitors isn’t that favourable, hence low income.

The most popular ad network Nigeria bloggers use is Google Adsense and that is because they have very few requirements, however, the Cost Per Click (CPC) or Cost Per Impression (CPM) for Nigeria visitors isn’t that favourable because 70% of the visitors will likely be Nigerians, hence low income.

How does another ad network with very few requirements like Google Adsense but with a higher income sound? Great right.

Now let’s dive in.

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Ezoic Vs Adsterra: What Is Ezoic?

Ezoic is a Google Certified Publishing Partner that allows publishers to streamline the management of multiple goals while remaining in control of all testing, they offer monetization, site speed and other services to bloggers.

Ezoic Vs Adsterra: What Is Adsterra?

Adsterra is an ad network that partners with publishers and social marketers to generate revenue, they utilize an effective combination of innovative in-house and reliable third-party fraud detection systems, as well as a proper human check, and provide the safest experience possible.

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Differences Between Ezoic And Adsterra

Minimum payment threshold:

The minimum payment threshold for Ezoic is $20 while for Adsterra it is $5 for WebMoney and Paxum payment method, $100 for Bitcoin, PayPal and Tether payment method and $1000 for Wire transfer payment method.

Ad Optimization: 

Ezoic does a lot of test running to give your site the best experience and the best performing ads for better optimization while Adsterra does not test run ads.

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Speed Optimization:

Ezoic will reduce a website bounce rate by loading it with its caching and cloud flare apps that increase its speed while Adsterra can slow down the speed of a website

Payment Issuance: 

Ezoic issues payment for income accrued after 30 days while with Adsterra, publishers have a wide range of payment solutions to pick from and receive payment; payment is made twice a month.

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Payment Means: 

In Ezoic, payment can be received via international bank transfer, check or PayPal while for Adsterra, payment can be received by WebMoney, Paxum method, Bitcoin, PayPal, Tether and Wire transfer.

Anti-Adblock Solution

Adsterra has an in-house solution to fight adblocking, it helps publishers to neutralize the blockage from countries or cities where they exist while Ezoic doesn’t.

Program Policy:

Ezoic will issue a warning notice to any publisher that flouts any of their program policy, they will only suspend the publisher’s account after he/she continuously flout the rules after a warning while Adsterra can ban a publisher’s account without notice if he/she flout any of their rules.

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Similarities Between Ezoic And Google Adsense

1. No minimum traffic requirements

2. Registration is free

3. Income is generated per thousand visitors

4. Autopayment is enabled

5. Artificial intelligence-based optimization tool is used to place ads

6. Large pool of advertisers

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Takeaway

Looking at the comparison put up, I am sure you have made your decision on the ad network to stick with.

Goodluck.

Originally posted on January 7, 2022 @ 8:24 pm