How Nigerian Brands Celebrated Easter With Creative Designs

HOW NIGERIAN BRANDS CELEBRATED EASTER WITH CREATIVE AD

It has become a tradition for brands to infuse the season celebration into their creative design.

Easter celebration was not an exception.

In year 2021, we recorded a lot of brands or organizations that used or inputted the product they sell or services they render in their Easter creative.

I made my research and collated some of my favourites Easter creative advertisement campaigns along with the explanation behind the design.

Nigerian Brands And Their Easter Marketing Advertisement Campaigns

Sterling Bank

Sterling Bank, a commercial bank, stirred up the internet with its innovative design.

They jumped on trendy words like “who dey breeeet” by Davido, a Nigerian musician and “e restrict my airflow” by Wizkid, a Nigerian musician; and also found a way to put in their brand identity (logo).

They created a slight opening on the tomb cover, this opening represents their brand logo.

Airtel

Airtel, a telecommunication service provider infused the visual of a closed tomb on a mobile phone screen.

They made it look like you have to slide for the tomb to be open and also inputted their brand colour.

The message on the design simply means the resurrection of Jesus happened so we can all be connected.

Airtel’s vision as a brand is to offer unsolicited telecommunication services to everyone which also means connecting people, the link bridge between Easter celebration and Airtel is CONNECTION.

Kuda Bank

Kuda Bank, a commercial bank in Nigeria has stood out from the vast number of commercial banks present in Nigeria because of the “Bank Of The Free” policy they operate.

They infused their brand policy into Easter celebration by making a creative design that stands for the tomb to look like a bank safe and also used their market selling point “Bank Of The Free” in the design copy.

Bournvita

Bournvita, a brand of malted and chocolate malt drink was not left out, they did illustrate Easter celebration well.

They represented the tomb with a can of Bournvita lying on a surface horizontally, represented the tomb opening with a cover of Bournvita can and substituted Restitution for ReBourn. The Bourn in Rebourn is a shortened form of Bournvita.

MTN

MTN, a telecommunication service provider also did exceptionally well.
Being that the brand colour is yellow and it resonated with the ray of light emerging into the tomb.

They also found a way to coin in their brand selling focus, RECHARGE into the copy on the creative design.

Winpart Nigeria

Winpart Nigeria, a world-class automotive spare parts distributor took an amazing turn.

They made the tomb cover in form of a vehicle tyre; they also created a demonstration of a vehicle headlight illuminating a dark tomb.

Malta Guinness

Malta Guinness, a non-alcoholic drink aroused the interest of many Nigerians with their design.

They laid their Malta Guinness bottle horizontally on a plane surface with its cover opened. This demonstration represents the tomb and tomb opening.

Smartflow Technologies Limited

Smartflow Technologies Limited, a product and service provider to the downstream oil and gas sector sure represented their sector well.

They made one of their unique selling product, manhole cover look like the tomb cover.

Yamaha by CFAO Motors Nigeria Limited

Yamaha by CFAO Motors Nigeria Limited, a motorsport distributor and maintenance service provider in Nigeria demonstrated the cross of cavalry which Jesus was crucified on with their product (yamalube) and a spanner.

They also found a way to highlight their service on the creative design.

Fidelity Bank

Fidelity Bank, a commercial bank in Nigeria has given us an amazing concept yearly and they didn’t disappoint in 2021.

This year, they made an eternity credit card, carrying Jesus name.
The interpretation is that Jesus paid the ultimate price with a credit card issued by Fidelity bank.